Event Marketing

Events are a clear and widely used marketing mix tool. Starting my career in an agency, I organized public events for my clients, including the national qualifying round of the World Cyber Games for Samsung Electronics, which gathered around 12,000 participants. Over the following years, I have organized approximately 100 offline, hybrid, and online events. My portfolio includes events targeting employees and candidates, press and opinion leaders, clients, but primarily those aimed at lead generation.

Here are a few examples of public events:

Offline Tech Conference, 500 participants

Online Tech Conference, 2,000 participants. Backstage

Like most marketing activities, these are typically team efforts. Based on goals, budget, and timeline, I determine the most appropriate event format and preparation plan. Every detail matters: advertising and visual design, recruiting and preparing speakers, participant registration, equipment and broadcasting, catering and swag, and more.

Public Relations is certainly important, but a marketing event is ultimately expected to deliver ROI. Therefore, I apply specific metrics that enable the evaluation of SMART outcomes for each type of event.