Nick Astreika CV
Experience
August 2021 - Present
Chief Marketing Officer
Instinctools
Gdańsk, Poland
Led a cross-functional team of 17 marketers, implementing integrated marketing strategy across the USA and EU markets, driving full-funnel growth through both inbound and outbound channels. Tripled the number of qualified leads and new customers through a mix of channel expansion, content optimization, and conversion-focused campaign design.
• Developed and executed data-driven content marketing and SEO programs, increasing organic visibility and lead quality.
• Managed omni-channel advertising campaigns, including cold acquisition and retargeting across Google Search, Display, YouTube, and social platforms.
• Delivered impactful social media marketing and social selling strategies, supporting demand generation and brand engagement.
• Led outbound lead generation using 30+ LinkedIn profiles, through manual and automated outreach, including account-based marketing and deep prospect research.
• Executed high-performing email marketing and newsletters, to support lead nurturing workflows.
• Planned and coordinated marketing events, while managing partner and media relations to elevate brand positioning.
• Planned, defended and oversaw annual marketing budget and strategic plan, ensuring resource alignment with strategic KPIs and achieving high marketing ROI.
• Implemented marketing analytics frameworks to monitor performance and optimize campaigns, increase in conversion rate and improve cost-efficiency.
November 2017 - July 2021
Marketing Director
Coherent Solutions
Minsk, Belarus
Established the marketing function from the ground up to drive brand visibility in the U.S. Software development services market (Coherent Solutions) and enhance employer branding in the European talent market (ISsoft).
• Built and led a distributed international marketing team of 10 professionals, aligning efforts across strategy, content, digital, and events.
• Achieved consistent 15% annual growth in lead volume by launching new lead generation channels and optimizing existing ones.
• Acted as Product Owner for five high-conversion websites, overseeing end-to-end development, UX optimization, and SEO, driving top-ranking results and increased inbound leads.
• Designed and executed online, offline, and hybrid events across the U.S. and EU, with participation scaling up to 1,000 attendees per event.
• Led a full-scale video production effort to enrich marketing communications - producing up to 100 videos annually, including customer testimonials, brand ads, PR content, and live streams.
• Conducted recurring customer and employee surveys, analyzed insights, and drove cross-functional implementation of improvements.
• As Product Owner during the onset of the COVID-19 pandemic, implemented Workplace by Meta Platforms - a digital collaboration suite for remote messaging, video conferencing, and company-wide news sharing -successfully onboarding 2,000 employees across nine global offices.
April 2015 - October 2017
Co-founder and CMO
Albaoptic
Minsk, Belarus
Launched and scaled a self-funded e-commerce start-up in the optical retail sector, successfully transforming it into the second-largest online optics store in the local market within just nine months.
• Conducted in-depth market analysis to identify niche opportunities and define product-market fit.
• Assembled and led a cross-functional team, aligning technical development with a strong commercial strategy.
• Built the business from the ground up, including branding, operations, digital infrastructure, and go-to-market execution.
• Achieved profitability within the first year of operations and maintained a strong growth trajectory.
• Negotiated and closed a successful exit, selling the company to investors after 12 months of profitable business operations.
July 2011 - March 2015
Communications Director
Itransition
Minsk, Belarus
Developed and executed a scalable marketing strategy to support aggressive hiring goals and strengthen the company’s employer brand.
• Led a cross-functional PR and HR marketing team of 15, delivering campaigns that supported the annual hiring of 500+ new employees, contributing to 30% year-over-year company growth.
• Designed and executed over 30 branded marketing events annually, with attendance ranging from 25 to 2,500 participants, significantly increasing brand awareness among target talent segments.
• Launched a corporate communications portal and introduced a monthly internal newspaper, resulting in a 35% increase in employee engagement, as measured by annual internal surveys.
• Successfully positioned the company as an employer of choice through integrated campaigns, media outreach, and talent-focused storytelling.
May 2008 - June 2011
Sales and Marketing Director
ISM
Minsk, Belarus
Oversaw sales and marketing operations for a wholesale business specializing in complex technical products and engineering solutions.
• Led a cross-functional team of 5, aligning sales and marketing strategies to drive business growth.
• Successfully increased annual turnover from $2M to $4.5M, doubling revenue through strategic client acquisition, account management, and targeted marketing initiatives.
• Built strong relationships with key customers and partners, improving retention and expanding the client base in industrial and technical sectors.
• Introduced process improvements and data-driven sales strategies to enhance pipeline visibility and team performance.
February 2007 - May 2008
PR manager
PR Solutions
Minsk, Belarus
Provided strategic PR and marketing consulting services to leading consumer electronics brands, delivering high-impact campaigns and communications.
• Secured and managed contracts with top-tier clients including Philips, Samsung, and Zyxel, overseeing end-to-end project execution.
• Developed and implemented marketing and PR strategies tailored to each client’s brand positioning, product portfolio, and market goals.
• Coordinated media relations, product launches, and promotional campaigns to boost visibility and market penetration.
Education
Kozminski University
Executive MBA
Warsaw, Poland
Joint program of IPM Business School (Minsk, Belarus) and Kozminski University (Warsaw, Poland).
Two years
EQUIS, AACSB, Association of MBAs
London School of Public Relations
London, UK
Program: PR Strategies and Campaigns
Six months
Belarusian State University
Masters Degree
Minsk, Belarus
Law department
Specialization: Political science
Five years
Honors degree
Professional skillset
Internet marketing: SEO, SMM, PPC, web development
Content-marketing: landing pages, case studies, blog articles, whitepapers
Marketing research and analytics
Marketing automation and operations
Event-marketing: online, hybrid, and offline conferences, meet-ups, corporate and public events
Outbound lead generation: automated and manual outreach, ICP and Personas creation, campaign writing, execution and analytics, social selling
Public Relations: mass media, professional community relations
Video content creation and promotion: interviews, testimonials, promo videos
Corporate communications: info-portals, newsletters, corporate social networks, corporate media
Languages
English - Full working proficiency, C1 certificate
Polish - Full working proficiency, C1 certificate
Russian - Full working proficiency
Spanish - Limited working proficiency
Tools
CRM: Zoho, Pardot, HubSpot, Salesforce
CMS: WordPress, HubSpot, Custom
Ads: Google Ads + YouTube, Microsoft Ads, LinkedIn, Meta, Reddit, etc.
SEO: SemRuch, Ahrefs, SE Ranking, SEO Power Suite, SurferSEO, Screaming Frog, etc.
Web analytics: Google Analytics GA4, Google Tag Manager, Google Search Console, Looker
Lead generation: Clay, Linked Helper, Sales Navigator, Zappier, GetResponce, Instantly, Waalaxy, Expandi, Apollo, etc.
Project management: Jira, Trello, Asana