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If your marketing manager can’t quickly give you an analytics breakdown for any stage of your sales funnel, if you have no idea how much a lead costs you, or if you’re not seeing trends in the quality and quantity of your target traffic or search rankings, you might want to ask yourself whether your marketing is actually working as well as it should.

In B2B marketing, it is crucial to have a clear profile of your customers, understand their needs, and build campaigns that directly solve your audience's challenges. How can you do this effectively?

Today, many markets and industries are so fiercely competitive—and customers so overwhelmed by advertising - that only sophisticated, omnichannel advertising systems can drive real growth. What does this mean exactly?